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Case Studies

Case studies produced by Nova School of Business and Economics faculty and contributors.

Back to the Footure: The Changing Portuguese Footwear Industry

Back to the Footure: The Changing Portuguese Footwear Industry

This case deals with the reasons why the Portuguese Footwear cluster evolved from global irrelevancy into a high-tech industry capable of designing and producing some of the best and most expensive shoes in the world...

 

FAE/EDP Case Study Prize Winner 2015

Banco Espírito Santo: Asset and Liability Management during the Financial Crisis

Banco Espírito Santo: Asset and Liability Management during the Financial Crisis

This is a case about the risk management of an European (Portuguese) bank at the beginning of Europe’s sovereign-debt crisis. A bank highly dependent on the wholesale funding market has to make crucial decisions about the mix of its assets and liabilities, funding and investmnent strategies and financial risk management in general...

Biotecnol:  Financing a Cure for Cancer in Portugal

Biotecnol: Financing a Cure for Cancer in Portugal

Biotecnol was the first pharmaceutical biotechnology start-up in Portugal. In 1996 this was still an emerging business in most of the world, with the initial success cases centered in the United States (Amgen, Chiron and Genentech). This case discusses the first steps of a new biotech start-up in Portugal, the evolution of its strategy, and the way financing and investment had to be readjusted to fit the company goals...

Chipidea: Successful Exit of a Venture Capital Investment

Chipidea: Successful Exit of a Venture Capital Investment

This case describes the situation faced by the CEO of Chipidea after having received an unsolicited offer to sell his company... 

Controlling SkyLand

Controlling SkyLand

Controlling SkyLand promotes the design of a management control system in the start-up phase of a company in the tourism sector.
The case requires a critical view of the described system, namely the implementation of responsibility centers, performance measures, and targets...

Corticeira Amorim

Corticeira Amorim

Corticeira Amorim’s history provides a basis for a stimulating debate within the context of two broad areas: Family-Owned Businesses (FOBs) and Strategic Management. FOB because, given the company’s family ownership since ever, it has a set of features that are typical in this type of firms and deserves a reflection. Strategic Management because, throughout its history, the company had to make strategic decisions, notably on what and how to compete, which is interesting to scrutinize also linking to its FOB profile...+

Doing Culture at OutSystems: Managing with just a few

Doing Culture at OutSystems: Managing with just a few "big rules"

The growth of OutSystems, a knowledge-intensive IT company headquartered in Portugal with offices in the US, the Netherlands, and Singapore, has been accompanied by efforts to create a strong culture, one that preserves the traits that have supported its growth, such as innovation, adaptability, high performance, and accountability.

José Mourinho

José Mourinho

The case browses through José Mourinho’s career as a football manager, focusing on what made him one of the most accomplished managers in the world. The viewpoint is that of leadership...This is a pivotal moment in Mourinho’s management career, at which one can evaluate the key features that led to his successes and also to his failures. It is interesting to muse over what he should do at this point to remain one of the most sought after coaches and keep his reputation as the “special one” from a management point of view and compare it to what he is doing.

Should eBay Divorce PayPal?

Should eBay Divorce PayPal?

The following case study has the goal of studying the situation involving eBay, PayPal and Carl Icahn as of February 2014. The case focuses on the role of corporate governance issues and shareholder activism in the decision to spin-off a large and important business unit.

This case is intended for graduate courses (MBA and MSc) on Corporate Restructuring and the Divestments section of Applied Corporate Finance courses. It may also fit in the shareholder activism section of a Corporate Governance course.

Sonae Sierra: A Vision for Sustainability

Sonae Sierra: A Vision for Sustainability

This case study is on Corporate Responsibility (CR) and the Triple Bottom Line at Sonae Sierra, a real estate company specializing in the investment, development and management of shopping and leisure centers... 

Sumol Compal in China

Sumol Compal in China

In 2014, Julio Gomes, International markets manager of the Portuguese beverage company Sumol Compal, had the challenge of developing a business and marketing plan to triple revenues in the Chinese market within three years.

TIMWE IPO: Go or no go?

TIMWE IPO: Go or no go?

This case describes the dilemma faced by Diogo Salvi, founder and CEO of Portugal-based TIMWE, on the day before his company’s second IPO attempt, in May 2012. The Greek sovereign debt crisis deepened and fuelled a sudden fall in the stock price of the only relevant comparable firm, which affected investors’ valuations of the offered shares while raising doubts about the success of TIME’s own IPO. The founder is confronted with choosing between the costs of a cancelled IPO (the second in a short period of time) and the costs of going ahead in the context of a market that suddenly has turned against him...

WeDo Technologies: Commitment to Excellence (A)

WeDo Technologies: Commitment to Excellence (A)

These case studies describe the situation faced by WeDo Technologies when the CEO, Rui Paiva, decided to move the company to a new and challenging growth chapter... 

WeDo Technologies: Commitment to Excellence (B)

WeDo Technologies: Commitment to Excellence (B)

These case studies describe the situation faced by WeDo Technologies when the CEO, Rui Paiva, decided to move the company to a new and challenging growth chapter... 

WeDo Technologies: Commitment to Excellence (C)

WeDo Technologies: Commitment to Excellence (C)

These case studies describe the situation faced by WeDo Technologies when the CEO, Rui Paiva, decided to move the company to a new and challenging growth chapter...