Controlling SkyLand

Controlling SkyLand


Marta Almeida, Inês Cruz


Controlling SkyLand promotes the design of a management control system in the start-up phase of a company in the tourism sector.
The case requires a critical view of the described system, namely the implementation of responsibility centers, performance measures, and targets.

Students should recommend the most appropriate forms of control for a start-up such as SkyLand and propose a new management control system aligned with the company’s strategy.

The case builds on Otley’s (1999) and Simons’ (1995) frameworks and provides excellent material to practice their theoretical concepts.

Reference Number





  • Publisher: Nova School of Business and Economics
  • Teaching Note: Yes
  • Language: English
  • Price: €3,50
5.0/5 rating (1 votes)

Share this product