Sumol Compal in China
Author
Daniela Munhoz & Jorge VelosaDescription
In 2014, Julio Gomes, International markets manager of the Portuguese beverage company Sumol Compal, had the challenge of developing a business and marketing plan to triple revenues in the Chinese market within three years.
Reference Number
NSBE-17-16006Pages
23Specifications
- Publisher: Nova School of Business and Economics
- Teaching Note: Yes
- Language: English
- Price: 3,50€