Sumol Compal in China

Sumol Compal in China

Author

Daniela Munhoz & Jorge Velosa

Description

In 2014, Julio Gomes, International markets manager of the Portuguese beverage company Sumol Compal, had the challenge of developing a business and marketing plan to triple revenues in the Chinese market within three years.

Reference Number

NSBE-17-16006

Pages

23

Specifications

  • Publisher: Nova School of Business and Economics
  • Teaching Note: Yes
  • Language: English
  • Price: 3,50€
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