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Items tagged with MANAGEMENT

Corticeira Amorim

Corticeira Amorim

Corticeira Amorim’s history provides a basis for a stimulating debate within the context of two broad areas: Family-Owned Businesses (FOBs) and Strategic Management. FOB because, given the company’s family ownership since ever, it has a set of features that are typical in this type of firms and deserves a reflection. Strategic Management because, throughout its history, the company had to make strategic decisions, notably on what and how to compete, which is interesting to scrutinize also linking to its FOB profile...+

José Mourinho

José Mourinho

The case browses through José Mourinho’s career as a football manager, focusing on what made him one of the most accomplished managers in the world. The viewpoint is that of leadership...This is a pivotal moment in Mourinho’s management career, at which one can evaluate the key features that led to his successes and also to his failures. It is interesting to muse over what he should do at this point to remain one of the most sought after coaches and keep his reputation as the “special one” from a management point of view and compare it to what he is doing.

Sumol Compal in China

Sumol Compal in China

In 2014, Julio Gomes, International markets manager of the Portuguese beverage company Sumol Compal, had the challenge of developing a business and marketing plan to triple revenues in the Chinese market within three years.